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    What is Rarible?

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    redazione
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    What is Rarible? 

    Discovering Rarible NFT sales platform

    If you are approaching the world of Crypto Art and NFTs, you cannot fail to know Rarible! 

    Founded by Alex Salkinov and Alexei Falin in early 2020, it is an online sales platform based on the Ethereum blockchain. It is also a DAO (Decentralized Autonomous Platform) platform which is then governed by the community. Governance takes place through its RARI token which gives decision-making power on the platform to those who own it.

    A special feature of Rarible is the introduction of the community. Thanks to this it is possible to share or search for new ideas based on industry trends, a bit like with YouTube.

    On the main screen there are three sectors, which are lacking in the other marketplaces: 

    – EXPLORE, which allows you to browse for a specific NFT; 

    – FOLLOWING gives the opportunity to follow the various artists and to be followed in turn; 

    – COMMUNITY, where to find various information, discussions and current trends

    But how can you create or trade NFTs on Rarible?

    In order to create an NFT on this platform, it is necessary to go to the official website where, on the main screen, all the NFTs currently on the market available for purchase will appear at first sight. A wallet is required to create, sell or buy NFTs; Metamask is the most popular and is compatible with Rarible.

    After connecting the wallet to the platform, it will be possible to proceed with all the operations, but subject to requesting an authorization from the community which may or may not decide to accept. This happens because otherwise potentially dangerous or unsuitable material could be uploaded which could ruin the platform’s reputation.

    To create an NFT you will have to click on the CREATE indication at the top right of the home screen, once done, a second page will open which will ask you to select whether to create a single NFT or multiples.

    At that point, the screen dedicated to the creation of the NFT will appear in which you will be asked in what format you want to upload your file (PNG, GIF, WEBP, MP4), if you intend to sell it, by ticking the word PUT ON SALE, and with which cryptocurrency. You will then have to give your work a title, an optional description, enter the percentage of royalties you want Rarible to receive from the future sale (10% is recommended) and then add the properties of the NFT on PROPERTIES, for example the quantity or features.

    Finally, all you have to do is click on CREATE ITEM and at that point the Metamask wallet page will open asking you to confirm the transaction. You will then need to pay a mandatory network fee in ETH to be able to confirm the creation.

    At this point you will have created your first NFT work, which will be possible to view on the Ethereum blockchain through a specific unique alphanumeric code.

    Art Basel and BMW announce the three finalists of the BMW Art Journey art prize

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    Art Basel and BMW announce the three finalists of the BMW Art Journey art prize

    The winning artist will travel around the world to create new works

    Art Basel and BMW announced the list of the 2021 finalists of the BMW Art Journey, ithe world-renowned art award that rewards young or mid-career artists with the opportunity to travel around the world to conduct artistic research and create new works.

    The purpose of this important recognition is to support art and creativity, bringing the winning artist everywhere in the world to give him the opportunity to do research, create a network, draw inspiration and create new works.

    “Our idea was to establish a unique art prize: to offer an experience that allows creativity to unfold on the road, like a mobile studio. Together with our long-time partner Art Basel, we look forward to receiving submissions from this exciting shortlist, “says Hedwig Solis Weinstein, director of Brand Cooperations, Arts & Design at the German automaker.

    The three finalists this year are: 

    The winner will be announced in late June.

    Over time, the fame of the initiative has grown more and more and the jurors called to make their choice are characters of increasing importance every year. For this edition we find: Claire Hsu, director of the Asia Art Archive in Hong Kong; Matthias Mühling, director of the Städtische Galerie and Kunstbau in Munich; Patrizia Sandretto Re Rebaudengo, collector and president of the Sandretto Re Rebaudengo Foundation in Turin; Philip Tinari, director of the UCCA Center for Contemporary Art in Beijing, the artist Samson Young, winner of the first BMW Art Journey in 2015; Bose Krishnamachari, president of the Kochi-Muziris Biennial in India; Pauline J. Ayo, chief curator of Visual Art M + in Hong Kong; Alexandra Munroe, senior curator of Asian Art at the Guggenheim in NY; Richard Armstrong, director of the Guggenheim in NY; independent curator Shwetal Patel; Massimiliano Gioni, director of the New Museum in NY and of the Trussardi Foundation in Milan; Victoria Noorthoorn, director of the Museum of Modern Art in Buenos Aires; Susanne Pfeffer, director of the Museum Fridericianum in Kassel and Gabi Ngcobo, founder of the Johannesburg NGO.

    “We were deeply impressed by the group of artists we reviewed and the ones we selected,” said the jury. “Their profiles are very different in terms of practice, research and modes of expression, and this gives great wealth to the group. Together, their various perspectives and ways of working represent the artistic horizon of the BMW Art Journey.”

    All that remains is to wait until the end of June when the name of the winner will be announced, who in addition to the opportunity to travel the world will also be able to exhibit his works in the BMW showroom at the next Art Basel Hong Kong.

    NEWS FROM THE DIGITAL AND NFT WORLD – MAY 24, 2021

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    redazione
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    NEWS FROM THE DIGITAL AND NFT WORLD – MAY 24, 2021

    Every day, Art Rights Magazine selects the best news from the world of digital art, to stay up to date!

    @caradellevigne

    1)Supermodel Cara Delevingne coins an NFT poem 

    Cara Delevingne also debuts in the NFT world! Her first NFT is called Mine, a 30-second video with a six-line poem. The supermodel partnered with artist Chemical X to launch the NFT on This is # 1, her personal platform, and the proceeds from the auction that ends on June 6 will go to Delevingne’s own charity foundation.

    2)Barbara Nessim’s works transformed into NFT

    Barbara Nessim: Stargirl is the new NFT project by artist and designer Barbara Nessim, created in collaboration with the Malin Gallery in New York. The collection consists of three works transformed into NFT that Nessim created for an exhibition in Tokyo using the first prototype of a colored inkjet printer. The sale takes place on the Rarible platform and the initial offer is 3 ETH, or approximately $ 7,300.

    @andreoshea_

    3)Artist Andre Oshea redesigns Chadwick Boseman’s NFT

    After making an animated, gilded version of Chadwick Boseman’s head, artist Andre Oshea redesigned his NFT tribute to the star. A Young Boy’s Dream is the title of the redesigned version, which sold on May 17 on the MakersPlace platform for $ 10,500. The proceeds were donated to the Colon Cancer Foundation, with the aim of helping over 10,000 people who are in difficulty.

    Christie’s sells Andy Warhol’s NFT works: the controversy

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    redazione
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    Christie’s sells Andy Warhol’s NFT works: the controversy

    “Andy Warhol: Made Machine”: Christie’s new NFT sale dedicated to the genius of Pop Art

    After the numerous millionaire NFT sales of the past period, Christie’s now presents “Andy Warhol: Machine Made”, a sale of five digital works created by Andy Warhol in the mid-1980s, salvaged from old floppy disks and now auctioned as NFT in New York until May 27.

    The works of art for sale include two self-portraits and images of a banana, a red flower and a can of Campbell’s Soup, some of the most well-known and symbolic subjects of the artist’s production, in a guise never presented before! Warhol had in fact created these works on his personal computer, the Commodore’s Amiga 1000, using ProPaint, a software never released again.

    In fact, in the summer of 1985, Warhol received his first Commodore personal computer from the company, of which he had also become ambassador. For the launch, the company had planned a performance that saw Warhol on the Lincoln Center stage with Blondie singer Debbie Harry, portrayed by the artist with the new ProPaint software. Later the father of Pop Art would have created other digital works – including those presented by Christie’s – to demonstrate his interest in new technologies.

    In 2011 the American artist Cory Arcangel set out in search of these works of which they had been lost and in 2014, thanks to the help of a team of experts from the Carnegie Mellon University Computer Club of Pittsburgh and the Frank Ratchye Studio for Creative Inquiry, these works stored in an obsolete file were recovered on a floppy-disk and then shared with the world.

    Ora, quelle cinque immagini sono all’asta con una stima compresa tra i $10.000 e i $16.000 fino al 27 maggio da Christie’s New York, che offre per la prima volta la possibilità di acquisire un NFT di Andy Warhol. Le opere, offerte ad un prezzo molto competitivo, dovrebbero quindi attrarre numerosi collezionisti, sia tradizionali sia Crypto. 

    But by winning the works, what will the lucky collectors receive?

    Each batch consists of a 27 megabyte TIFF file, a format that allows you to maintain a very high image quality, especially when this is taken from another existing copy.

    The proceeds from the sale will fully benefit the emergency fund of the Andy Warhol Foundation for the Visual Arts, which contributed to the auction.

    “As a great 20th century visionary who predicted so many universal truths about art, fame, commerce and technology, Warhol is the ideal artist, and NFTs are the best means to reintroduce his digital artwork pioneering, “said Noah Davis, Christie’s specialist for the Post War & Contemporary Art department.

    But the sale, despite the interest of most, aroused the controversy of Golan Levin, new media artist and professor at Carnegie Mellon, according to whom the NFTs sold by Christie’s would not correspond to the original works precisely because they were sold in a better resolution than the one in which they appeared on the monitors of the time.

    A doubt about intellectual property that made Levin indignant to the point of declaring that Christie’s behavior “is embarrassing and insults the people who work in my field”.

    The Glossary of Cultural Marketing

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    The Glossary of Cultural Marketing

    How to orient yourself in the world of cultural marketing through the concepts and words most used in the sector.

    Cultural marketing takes part of the lexicon and its definitions from traditional marketing, adapting them to its methodologies and specificities. Therefore it is very important to understand these concepts, because they will help us in planning and tackling a new cultural project, be it in the physical or digital sphere.

    Analytics e Cookies

    Analytics and Cookies are the tools with which we can monitor and track the behavior of our user, storing specific information regarding web browsing and social networks, to understand his habits and interests so that he sees our advertising.

    Copywriting 

    Copywriting is the writing of texts oriented towards digital marketing objectives: from websites to newsletters, reaching social media. Thanks to Copywriting it is possible to write texts to better communicate your business, creating a relationship with the user through an interaction and, subsequently, a purchase deed, whether it is a work of art or a professional service.

    Community online

    By online community we mean a group of users interested in the same topic, who share the same values and who participate in discussions and exchange messages. An online community can help a museum or gallery create new business opportunities, launch a new product, exhibition or cultural event, interact with potential customers and build loyalty. 

    Conversion

    When we talk about conversions, we are referring to real and quantifiable results achieved through the web. Conversion is the action (or result) performed by a user on a site or on social networks: it can be, for example, the purchase of a work of art, a service or an exhibition ticket, but also the subscription to the newsletter, the registration to an online viewing room, the download of an app related to art. The Conversion Rate is therefore a value to measure the success of an advertising campaign or the good functioning of a website or social channel.

    Digital Strategy

    From the perspective of web marketing, the digital strategy is the strategic design of a plan with which we define, in every detail, our presence in the digital world, following a set of guidelines and actions that can be defined according to the objectives and the context in question. which you will have to operate. For example, the digital strategy of a museum could be oriented to use technologies to enhance the collections and promote the various activities in order to bring a large public to visit the museum.

    Newsletter 

    Newsletters are a powerful means of communication that allows you to stay in touch with your community, communicating updates and appointments and soliciting actions of various kinds. In the world of art, newsletters allow you to inform about the inauguration of exhibitions, upcoming auctions, private openings for your collectors or the latest news related to your artists such as articles or interviews.

    Personal Branding

    Doing Personal Branding means strategically managing your professional image, to find a positioning and promote your business. The strongest brands are also the most recognizable ones, those to which we immediately associate adjectives, sensations or colors. Whether you are an artist or a cultural institution, you will always have to carry out the work of personal branding on a daily basis, with contents and initiatives designed with your audience as a reference, and the ultimate goal of interesting, involving and engaging them.

    SEO

    SEO is a useful tool for improving your search engine rankings. It is painstaking work on the terms to be used in blog articles and site pages. A careful choice of keywords, crucial for us and of frequent or common use by users, essential to appear, sooner and more often, in search engine results.

    Website

    A website is the basis for presence and communication on the net, a “business card” with which it is possible to be found by our collectors, visitors and users. The website can also consist of a single page called the Landing Page and even an eCommerce, which can be useful for the purchase of works, tickets and products from the bookshop. An efficient website must be built with SEO optimizations, indexed by the major search engines, and responsive so that it adapts to different devices.

    Social Network

    By definition, social networks are social networks where people come together to share thoughts, images, videos and textual content. For art, social networks have become an essential showcase, where it is possible to vary content, communication strategies, proposals and services. Among the most used in the cultural sector we find Facebook, Instagram and most recently TikTok.

    Storytelling 

    It is a communication technique that consists in telling a story to communicate certain values and therefore push segments of the public to take a certain action, according to a strategy. Museums, institutions, galleries and professionals use this communication tool extensively, given the nature of their “product”: in fact, Art and Culture are carriers of intangible, emotional values, which find in storytelling a valid means of being conveyed.

    These are just some of the words that revolve around the world of marketing and communication for art. With Insights and explanations, we will build a complete and continuously updated archive based on the development of new technological and digital skills.

    And you, do you know the cultural marketing glossary?

    Start certifying, managing and enhancing your art now with Art Rights!

    Discovering the OpenSea Platform

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    redazione
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    Discovering the OpenSea Platform 

    One of the most used NFT sales platform in the world of Crypto Art

    OpenSea is one of the most used marketplaces for the sale of crypto collectibles such as video games, apps and NFT artworks , so much so that in February 2020 it recorded an increase in sales of 400% , from 8 to 32 million dollars.

    Founded in 2017, the platform does not stop talking about itself and transmitting trust to various Crypto Artists and Collectors.

    But how exactly does OpenSea work? Let’s find out together!

    The two fundamental elements

    1. The wallet

    First of all, it should be noted that it is a decentralized platform where it is possible to buy and sell crypto assets , which means that the first thing you will need is a wallet . Among the most widespread and compatible with the OpenSea platform we find MetaMask , an Ethereum extension that can be installed for free on your desktop browser or in beta version also for iOS and Android . MetaMask allows you to create a digital wallet for Ether and ERC20 Tokenin a simple and intuitive way. It is important to remember that a wallet, in addition to keeping your money, manages your identity , your credentials and much more.

    1. The cryptocurrency

    Ether is the currency used by OpenSea , native network Ethereum and commonly abbreviated as ETH . It is used as real money, to pay for the items you purchase and some of your interactions with the blockchain . You can buy Ether on various platforms, such as Coinbase , which are among the most used in the industry.

    Once you’ve created your personal wallet and stocked up on Ether, you’ll be ready to venture into the OpenSea platform! To get started, you can search using filters based on price , upload date , trends . They will help you find the most suitable crypto collectibles for you!

    Plus, you’ll be able to refine your search even further, discovering which jobs are currently on or pre-sale , which are receiving offers , which auctions are active and which ones are being sold in series .

    As for the purchase (and sale), the platform ensures maximum transparency and reliability , making direct exchange possible, thus eliminating the need to use third-party payment processors. In fact, once the sale is complete, OpenSea transfers the ownership of the object automatically and instantly, through a smart contract . The platform is in fact based on technology blockchain of Ethereum , which guarantees to artists and collectors that works NFT inscribed can not be modified in any way.

    After talking about wallets, Ether and NFT works, the world of Crypto Art collecting is no longer a mystery.

    And you, are you ready to buy Crypto Art on OpenSea?

    Shot of the Prado Museum: Goya’s first documented work enters the collection

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    redazione
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    Shot of the Prado Museum: Goya’s first documented work enters the collection

    Here is the € 3.3 million acquisition of the Prado Museum in Madrid

    Acquiring works of art for a museum in the last period has not been easy at all, the news told of many institutions that have resorted, especially in the United States, to the practice of Art Deaccessioning , which involves the sale at auction of works present in collection in order to finance the budget of a museum in difficulty.

    Despite this, here is the news that comes from Spain: the Prado Museum in Madrid can boast the acquisition of a very important new masterpiece within its collections.

    This is the painting Aníbal vencedor, que por primera vez mira Italia desde los Alpes (“Hannibal winner who for the first time looks at Italy from the Alps”) , the first documented work by Francisco Goya y de Lucientes .

    An acquisition of great importance, made possible thanks to the donation of the Fundación Amigos del Prado which purchased this piece for € 3.3 million in honor of Professor Francisco Calvo Serraller , founding member of the association and former director of the Prado in the 90s. .

    The museum announced the arrival of the work through a video on its Instagram account where the current director, Miguel Falomir , declares: “It is an extraordinarily happy day for the Prado”.

    The picture was painted in 1771 and dates back to the Italian period of the artist who, just twenty-five years old, presented it to the competition of the Royal Academy of Fine Arts in Parma : Goya did not win but still distinguished himself from the other participants so as to obtain six votes and one special mention and his name was mentioned in the January 1772 edition of the magazine Le Mercure de France , where the results of the competition were published. The work testifies to the painter’s first contacts with the world of academies and his ability to adapt, at least initially, to the aesthetics and conventions of these environments: the Hannibal is in fact the first known canvas in which he deals with a subject of a historical character with a very articulated composition.

    The importance of the acquisition is also given by another significant factor: the Cuaderno Italiano also belongs to the youthful and Italian period of Goya , or the notebook of drawings that the painter executed during the years of his stay in Rome and which is already part for some time, of the collections of the great Spanish institution. Among the sheets there is also one with a compositional idea of Hannibal and others where studies for his main figures are noted. A reunion therefore between the actual painting and the preparatory studies dedicated to it, which thus fills one of the last chronological gaps relating to the artist’s career in the Museum’s collections.

    Certainly, before the handling of the work of art, for the Collector as well as for a Museum wishing to acquire a work for its own collection, it is essential to check the accompanying documentation, also proceeding in advance and with the utmost safety to verify the Due Diligence and Provenance of the work before the sale.

    With Art Rights , a platform to support the activities of Archiving of the works of Artists, Collectors, Foundations and Professionals of the Art, it is possible to create a Digital Archive of the works, collecting all information, documents and passage in a simple way and in total safety.

    Thanks to Blockchain technology and a sophisticated Validation system by third-party users, Art Rights offers the possibility to create Art Rights Certificates , real Passports of the work of art to create a Value Chain to protect quality and authenticity. of the work of art.

    “NATIVELY DIGITAL”: the first Sotheby’s NFT auction

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    redazione
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    “NATIVELY DIGITAL”: the first Sotheby’s NFT auction 

    The first NFT ever created with an auction base of $ 100 will also go on sale in June

    “Natively Digital” is the first auction curated by Sotheby’s entirely dedicated to NFT works and artists. The sale will be available online, on the auction house’s website, and will take place between 3 and 10 June.

    Bids for lots for sale start at a base of $ 100 and collectors have the option to pay in both FIAT money and cryptocurrency (Bitcoin or ETH).

    “Natively Digital” – comments Michael Bouhanna, Sotheby’s Contemporary Art Specialist – “will be the greatest opportunity to educate our” traditional “public about the great artists and the diverse talents that make up this new space”. The sale is co-curated by Sotheby’s and London-based artist Robert Alice, pioneer of Crypto Art and in the NFT space.

    The auction includes the NFT work created in 2014 by crypto artist Kevin McCoy. In addition to this important piece there is “A Single Number That Has 10,000,086 Digits,” by Japanese director Ryoji Ikeda; the first intelligent NFT (iNFT) entitled “To the Young Artists of Cyberspace”, produced by Robert Alice in collaboration with Althea AI and a digital version of Claude Monet’s “Sheaves” by Matt Kane, the impressionist masterpiece that in his physical version was sold by the same auction house in 2019 for $ 110.7 million.

    One lot is also represented by the iconic “CryptoPunk 7523” by Larva Labs and by Don Diablo’s “Infinite Future” which combines the art of holograms with music and technology.

    The proceeds from the sale will be partly donated to the non-profit organizations Sevens Foundation and Mint Fund; and so will Sillytuna, the current owner of “CryptoPunk # 7523”, who will donate a portion of the proceeds from the sale to the CryptoPunk community to support the fight against covid.

    Sotheby’s has declared a particular attention to the environment: it will engage in a carbon offset study with Regen Network, a blockchain-based platform, to offset the minting and transaction costs of the sale.

    NEWS FROM THE DIGITAL AND NFT WORLD – 19 MAY 2021

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    NEWS FROM THE DIGITAL AND NFT WORLD – 19 MAY 2021

    Every day, Art Rights Magazine selects the best news from the world of digital art, to stay up to date!

    1) Kenny Schachter and the new NFT collection on NiftyGateway

    Bubbly Kenny Schachter has announced the launch of a new NFT collection on NiftyGateway. The Hoarder corpus consists of four Crypto Art works, two of which have already sold out! The NFT work that attracted the attention of collectors the most was Mini Meebit Minecraft Meeshit, the Meebit version – designed by Larva Labs – by Schachter, sold for $ 1,500

    2) The Cartier Foundation presents the first NFT by director Andrei Ujica

    The Cartier Foundation for Contemporary Art has announced the first NFT by director Andrei Ujica. A conceptual homage of 25 frames created for the 30th anniversary of the start of cosmonaut Sergei Krikalev’s mission to the MIR Space Station. Entitled 25 Pieces of Space Time, the Crypto Art work will go on sale on SuperRare.

    Un post di Daniel Arsham

    3) Daniel Arsham’s NFT is coming to NiftyGateway

    Artist Daniel Arsham said his new collection of NFT digital sculptures will be available on NiftyGateway on Saturday. On his Instagram account Arsham anticipates the details of the new project: These are “four images that come close to what the sculpture could look like during the four seasons of the year as it erodes and reforms. When they come out on Saturday, the flowers will bloom and you will hear the birds in the garden. “

    Ship the works with one click thanks to Art Rights and Fercam Fine Art

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    Ship the works with a click thanks to Art Rights and Fercam Fine Art


    Art Rights and FERCAM Fine Art present the first integrated online service at affordable prices for the transport of works of art.

    Behind the scenes of an art exhibition, an exhibition, a museum or a collection, a very large number of professionals, technicians and companies intervene, involving almost 400,000 operators for a market of over $ 50 billion in exchanges and related movements of artwork.

    • Foto: Fercam Fine Art by Pierpaolo D’Angelo
    • L’Art Manager di Art Rights

    Services for art are constantly growing: over $ 20 billion is the estimated expenditure on ancillary services, legal, insurance, storage, transport, conservation or restoration of works of art. The volume of packaging and shipping services, according to the latest UBS Art Market Report 2021, is worth 14% of art services worldwide.

    In a historical moment of great change, where in the last year online and remote sales have risen by 25% despite a declining market, attention is increasingly being paid to new logistical solutions to allow the handling of the works art at sustainable prices and in complete safety.

    Art Rights continues to support the world of art, between physical and digital, focusing on integrated and automated services, offering for the first time on the shipping market, characteristics typical of fine art, but at affordable prices for artists, collectors. , galleries, museums and auction houses.

    Foto: Fercam Fine Art by Pierpaolo D’Angelo

    Art Rights and FERCAM Fine Art together to innovate and automate the logistics market in the art world.

    The exclusive agreement now offers the possibility to ship works of art of different value throughout Italy, thanks to an exclusive and innovative online service.

    Art Rights with FERCAM Fine Art have studied four “turnkey” solutions to ship the works in total safety starting from 120 euros, with the possibility of requesting any type of specific service: paperwork handling, packaging, collection and scheduled delivery , according to the needs and higher quality standards required by sector operators.

    Within the www.ArtRights.me/en platform, in complete safety and with a simple click, you can request the shipment of one or more works of art, receiving, without obligation, a quote designed specifically for your specific needs.

    Furthermore, for all Art Rights subscribers there is a 10% discount to be applied to all the works in the Art Manager.

    Art Rights is creating the largest online community of services for art on a single platform, where every day thousands of artists and professionals in the sector interact with each other and certify their works thanks to Blockchain technology.

    The synergy between Art Rights and FERCAM Fine Art represents a response to the new post-pandemic 3.0 art market.

    More info: www.artrights.me/en/shipments

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