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    How to open an art gallery

    HOW TO OPEN AN ART GALLERY

    How to turn your passion into a job

    Has opening an art gallery always been your dream?

    Certainly it will not be easy to achieve, but not impossible if well prepared.

    To open an art gallery it is not enough to have a substantial budget, it is an excellent starting point, but you need to have a medium, short and long term vision of the project, have a strong passion for art and at least have experience in the art market.

    Being a good gallery owner requires a strong artistic competence and excellent managerial skills, qualities that must be supported by a great professionalism not necessarily derived from a specific background, but mainly oriented towards dedication and attention to the growth of artists and their gallery.

    Before starting this adventure, you need to consider a few tricks that will allow you to better plan the opening of your future art gallery.

    1 – CREATE YOUR ART NETWORK

    Before becoming a gallery owner, it is a good idea to gain experience in the sector and create your own art network: artists, collectors, curators, art critics, journalists, art advisors, art collection managers and many other professionals. Before being a gallery owner, you have to be an active member of an ecosystem like the evolving art ecosystem.

    2 – EXPERIENCE IS EVERYTHING

    To get your own gallery started is fundamental to understand how to manage (or not to manage in some cases) your own. You could learn a lot: the contacts with artists and collectors, the birth of an exhibition with the different moments of dialogue with the artists, the curator, the setting up, the communication, or even the management of the warehouse, the commercial strategy and the bureaucratic aspects of management as well as the communication strategy with the press and the activities of the gallery.

    3 – ANALYSE THE CURRENT STATE OF THE MARKET

    The identity and mission of your art gallery will depend on the current status of the art market and the existing and active offline as well as online gallery system. Do research, develop a plan to strategically track your gallery’s objectives and program

    4 – PHYSICAL ONLY, DIGITAL ONLY OR BOTH?

    An art gallery, whether physical or virtual or both, requires the study of a careful strategy: the modalities of the physical can never be the same as the virtual. For this reason it becomes vital for the success of one’s project to be clear about the pros and cons of one’s choices, without forgetting that mistakes and failures are and will be made.

    5 – THE IMPORTANCE OF THE BUSINESS PLAN

    Needless to say, opening an art gallery, physical or virtual, involves the start of a commercial activity. Unthinkable to do so without a Business Plan, which establishes a monthly or annual spending plan, and records any item of expenditure

    6 – SELECT ONLY ARTISTS YOU ARE PASSIONATE ABOUT

    Before you decide to invest in the promotion of an artist you have to believe in his work. If you open a gallery with the sole purpose of selling works, you will not sell them. If you open a gallery to promote artists, and do your work well, you may also be successful.

    Before opening an art gallery it is essential to create and manage an orderly and up-to-date digital archive of the works and artists you are going to exhibit.

    Today it is possible to create a complete inventory thanks to the use of professional digital tools such as Art Rights, platform that allows you to create, manage, update and enhance your Digital Archive in a simple way, anywhere and anytime from pc, smartphone and tablet.

    And you, are you ready to open your art gallery?

    Photo credits: The AB Gallery

    Interview with Serena Tabacchi, Head of Digital Art Jury of Art Rights Prize

    The interviews of Art Rights Prize

    Interview with Serena Tabacchi, Founder of MoCDA Museum of Contemporary Digital Art – Head of Digital Art Jury of Art Rights Prize

    Art Rights Magazine, Media Partner of Art Rights Prize, the first International Digital Prize for Artists 3.0, presents every week the Judges that make up the Jury of Experts of the Art System and the Art Market.

    In the perspective of comparison and meeting between Artists and Art Professionals, the Jury of Art Rights Prize boasts the participation of 15 Judges who offer a personal and professional preview of the importance of Art Awards, advice on the best way to submit their candidacy together with the motivations that should push an artist to participate in an art award

    In recent years and more and more, new ways of expression by artists have found space in the world of art, along with new works to exhibit and collect.

    Here then is that Digital Art, more simply works created with the use of computers and software, reproducible on digital media, have met the interest of professionals such as Serena Tabacchi, Digital Entrepreneur and Founder of MoCDA – Museum of Contemporary Digital Art.

    But what is MoCDA?

    The Museum dedicated to Contemporary Digital Art was created to bring knowledge and greater attention to Art and Technology for Artists, Collections, Institutions and art lovers.

    It is a museum that exhibits digital works of art in order to document, collect and promote works, which are not and cannot be considered a mere by-product of other artistic mediums, but a new way of giving life to Art.

    But Digital Art also finds space in the physical, in fact the exhibition “RENAISSANCE 2.0 2.0” is open in Rome until October 30th, curated by Eleonora Brizi of MoCDA, which presents an overview of the state of digital art and the interaction between art and technology thanks to the works of sixteen artists.

    In this interview Serena Tabacchi Head of Digital Art Jury for Art Rights Prize, tells what she expects to find in the artists’ applications and much more …

    Serena Tabacchi

    Serena Tabacchi is a Digital Entrepreneur, curator and writer. She worked at TATE Modern in London and is the founder and director of MoCDA, Museum of Contemporary Digital Art.

    Engaged in the research and study of how to set up and curate Digital Art in online virtual spaces, Serena is a regular contributor on Art and Technology at The Observer, and she is curator for the CADAF digital and contemporary art fair, with latest editions in Miami and online together with Lumen Art Projects.

    Serena is an ambassador of Women and Inclusion at Blockchain Game Alliance and is an event organizer and speaker for NTF London Meetup.

    1.For you, what importance does an Art Prize have in an artist’s career?

    A prize for an artist can be considered a goal, a way of recognition at the level of criticism and talent. Winning a prize is raising an artist to international rank, which often means being at a starting point rather than a goal.

    It is a form of reward and encouragement towards the creative path that has taken place.

    At the same time, it is a way to interact with other artists, to live an experience of healthy competition, leading the author of the work to relate to the public and to get involved

    2.What would you recommend to an artist who wants to participate in an Art Prize?

    I would advise you to be bold, to present a project that you really believe in and have worked on with enthusiasm.

    3.What factors do you take into consideration when judging a nomination for an Art Award?

    I tend to look at how the artist expresses a concept, how it is communicated, and how the work of art manifests itself.

    I love digital art because it is a constantly evolving field, in which artists can explore new forms of art, using technological means in an unconventional way.

    I highly value this tension between material and digital experimentation; the creativity of the subject in connection with the reality that surrounds us and of which we are part.

     

    If you are an artist, what are you waiting for?

    APPLY NOW, TILL 30th NOVEMBRE 2020 to Art Rights Prize, the first international digital art prize.

    And you, are you ready for Art Rights Prize?

    SUBMIT NOW YOUR APPLICATION

    When to Contact an Art Lawyer: A Guide for Artists

    When to Contact an Art Lawyer: A Guide for Artists

    The Art World and its protagonists often come across specific problems that must be faced by qualified professionals.

    For this reason also the Law Firms have created real Departments of “Art Law” that enclose lawyers able to support art professionals, first of all Artists.

    But, when do artists need an Art Advocate?

    The “Art Law” is interdisciplinary and embraces private law as well as administrative law, international law, intellectual property law or tax law, for this reason there are lawyers with knowledge, skills and sensitivity, close to the art world, able to adequately support artists both in court cases and in relations with institutions, galleries and collectors, to draw up contracts and to implement any form of protection against abuse and violations of copyright.

    Let’s look specifically at some case studies.

    Copyright and intellectual property protection

    After the sale of his or her work, an artist continues to exercise his or her rights over it: for this reason it is necessary to use an Avvocato dell’Arte if his or her rights are violated.

    Contractual relationship with entities and institutions

    Identifying the rules governing the purchase, sale, loan or donation of a work of art is far from simple. For this reason a lawyer can help artists to regulate relations with institutions such as museums, fairs or even auction sales.

    Contractual relationship with the gallery owner and the collector

    A handshake is not enough to establish a commercial relationship between Artist and Gallerist: instead, it is necessary to regulate the relationship for the Consignment and the Purchase and Sale of the works. The same is true for Collectors, who, even after the act of sale, must respect the artist’s wishes and instructions regarding the exhibition, reproduction and restoration of the work.

    Sponsorships

    A lawyer can be very useful to draw up a sponsorship contract that defines a relationship of correspondence between the Artist and the Sponsor in terms of offer and benefits.

    Judicial protection in case of forgery, alteration and plagiarism

    Artists’ rights are often underestimated and it is not uncommon for works to be plagiarized or altered from their original state or put into circulation on the fake market: a lawyer can offer support to resolve legal disputes for collectors, gallery owners and artists.

    To support art professionals, such as lawyers and artists, there are new technologies such as Art Rights to protect art and its authenticity through a high-tech system in complete privacy and security, for the management and certification of works of art with Blockchain technology and Artificial Intelligence.

    With Art Rights, an artist looking for an art lawyer can consult our Art Concierge section, the largest community of art professionals.

    And you, are you ready to safeguard your rights?

    Photo credits: Cy Twombly Foundation

    Why participate in an art prize?

    WHY PARTICIPATE IN AN ART PRIZE?

    The choice to change the career of an artist

    The professional path of an artist can receive a strong boost thanks to participation in an Art Prize.

    The art awards represent a moment of validation of an artist’s career at a national and international level.

    An art prize has not only a cultural value, but also a commercial one, because gallery owners, dealers, curators and collectors will begin to look at the winning artist with greater interest.

    So why participate in an art prize?

    An opportunity to be known and judged by industry experts

    The art awards allow artists to present their research to a jury of professional experts from the world of art, by coming into direct contact

    A showcase for Collectors and Gallerists

    The art awards represent for artists an excellent showcase of visibility towards collectors and gallery owners; the prizes, included in one’s Curriculum Vitae, become key information for evaluating the path and career of an artist in the eyes of professionals in the art world

    A springboard for emerging artists

    In the early stages of an emerging artist’s career, participating and winning an art prize can make a difference. Today artists have the opportunity to disseminate their work independently through the web, but participation in an international award represents a recognized opportunity in the sector to get noticed and establish relationships.

    And you, are you ready to participate in an Art Prize?

    Photo credits: Pexels

    Interview with Luca Beatrice, Head of the Art Rights Prize Painting Jury

    Luca Beatrice giudice pittura art rights prize

    The interviews of Art Rights Prize

    Interview with Luca Beatrice, Head of the Art Rights Prize Painting Jury

    Art Rights Magazine, Media Partner of Art Rights Prize, the first International Digital Prize for Artists 3.0, presents every week the Judges that make up the Jury of Experts of the Art System and the Art Market.

    In the perspective of comparison and meeting between Artists and Art Professionals, the Jury of Art Rights Prize boasts the participation of 15 Judges who offer a personal and professional preview of the importance of Art Awards, advice on the best way to submit their candidacy together with the motivations that should push an artist to participate in an art award

    The ideal Portfolio to apply for an art prize

    THE IDEAL PORTFOLIO TO APPLY FOR AN ART PRIZE

    How to create a Portfolio that does not go unnoticed by the Jury of an Art Prize

    Whether you are an emerging artist, young or established, in order to participate in an Art Prize it is absolutely necessary to have all the right papers, starting from your Portfolio.

    The Portfolio is the tool that allows the artist to present his works of art to approach gallerists, curators, but also collectors and other professionals, but it is also the best business card for those who want to present themselves in the most effective way to an Art Prize.

    Here are some tips to create with care and accuracy the ideal Portfolio to win an Art Prize.

    DON’T LIMIT YOURSELF TO IMAGES

    A portfolio should collect not only high-definition images of your works, but should also present your essential information: Statement, Biography, Curriculum Vitae and Contacts.

    AN ORDERED AND THEMATIC COLLECTION

    If you have a large production it is good practice to present the images divided by theme (portraits, landscapes, particular or abstract subjects), or even for the technique used (painting, sculpture, screen printing), obviously accompanied by all the information (year of production, technique and anything else).

    STICKING TO THE TRACKS OF THE PRIZE RULES

    The award regulations always give precise instructions regarding the size and format of the portfolio but also the objectives and mission of the award. The portfolio, in most cases, must be in pdf format and must not exceed a certain size. Failure to comply with these instructions means demonstrating a lack of professionalism.

    A COMPLETE AND UPDATED DOCUMENT

    The Portfolio must tell all your artistic path, so it changes over time and is always enriched with new details. It becomes therefore essential to keep it always updated, so that you can decline it according to your interlocutor or according to the occasion.

    Do not miss the opportunity to create your Portfolio in a workmanlike manner, to be presented in view of your next participation in an Art Prize.

    Until November 30th are open the nominations for the Art Rights Prize , the first International Virtual Art Prize aimed at all Artists, of any age and nationality, who want to participate with works that fall into the following artistic categories: Painting, Photography, Video Art, Digital Art and Street Art.

    Photo credits: Artwork Archive.

    Banksy or Monet? The answer in the Sotheby’s auction

    banksy vs sotheby's art rights magazine

    BANKSY OR MONET?

    THE ANSWER IN THE SOTHEBY’S AUCTION

    Will Banksy’s “Monet” be a millionaire superstar?

    Tomorrow will be the fateful day.

    Show me the Monet, a 2005 work by the mysterious street artist Banksy will go on sale at Sotheby’s in London on 21 October in the “Contemporary Art Evening Auction“, with an auction base of between £3 and £5 million.

    The reinterpretation of Claude Monet‘s famous work, The Japanese Bridge, created at the end of the 19th century and now preserved at the Musee d’Orsay in Paris, is a tribute to the great French artist and, at the same time, a critique of contemporary society and its consumerism.

    The painting reinterprets the masterpiece of the Impressionist master with a brazen irreverence, alternating shopping carts and road cones with the delicate poetry of water lilies.

    And so, one year after the record of £9.9 million for Devolved Parliament that we have told you about here, Banksy is once again causing a stir even after the ruling by the European Union Office for Intellectual Property, which ruled that the artist could not claim his trademark – which did not prevent him from affixing his seal on the work now at auction at Sotheby’s.

    Last September the EUIPO – European Union Intellectual Property – denied the artist the authorship of the work Flower Thrower, used for commercial purposes by the greeting card company Full Color Black. It seems that the anonymity of the artist does not ensure the necessary legal conditions to prove the legitimacy of the work, and therefore the copyright.

    So far, the recognition of the authorship of the street artist’s works has been through Banksy’s official Instagram page, the only channel through which the artist communicates with his audience.

    The European Court has therefore ruled that Banksy’s trademark cannot be used to claim copyright on his works, posing an unprecedented problem of claim and infringement of intellectual property.

    Whether you are an established artist or an emerging young artist, certifying your artwork is essential.

    This is why Art Rights, the first platform for the management and certification of artworks using Blockchain technology, allows artists to create Art Rights Certificates to certify the authorship of their artworks in complete safety.

    And you, are you ready to find out how much Banksy’s “Monet” will be awarded?

    Photo credits: Getty Images

    Interview with Denis Curti, Artistic Director of the Casa dei Tre Oci – Head of the Photography Jury of the Art Rights Prize

    denis curti giudice fotografia art rights prize
    denis curti giudice fotografia art rights prize

    The interviews of Art Rights Prize

    Interview with Denis Curti, Artistic Director of the Casa dei Tre Oci – Head of the Photography Jury of the Art Rights Prize

    Art Rights Magazine, Media Partner of Art Rights Prize, the first International Digital Prize for Artists 3.0, presents every week the Judges that make up the Jury of Experts of the Art System and the Art Market.

    In the perspective of comparison and meeting between Artists and Art Professionals, the Jury of Art Rights Prize boasts the participation of 15 Judges who offer a personal and professional preview of the importance of Art Awards, advice on the best way to submit their candidacy together with the motivations that should push an artist to participate in an art award

    Art Rights Prize – The jury of the Virtual Art Prize has been revealed

    ART RIGHTS PRIZE

    The names of the Jury of the first 3.0 Digital Artists Award have been revealed

    The vision of Art Rights continues in the support of Art and Artists, not only to be a professional tool to support the daily management of their works, but to create opportunities for visibility, meeting and comparison with our community.

    For this reason was born Art Rights Prize, the first International Virtual Art Prize open to all Artists, of any age and nationality, who want to participate with works that fall into the following artistic categories: Painting, Photography, Video Art, Digital Art and Street Art.

    Finally it’s time to unveil the names of the System and Art Market Experts that make up the Art Rights Prize Jury!

    In the perspective of comparison and meeting with professionals and experts in the field, the works of the artists who choose to apply for the art award will be submitted to the attention of the international jury of great prestige.

    The Judges will select the 100 finalists and the 300 works to be exhibited, then establishing 1st, 2nd and 3rd place in each artistic category, awarding over 100,000 euros in prizes and services to 30% of the Finalists.

    The Jury of Art Rights Prize encompasses the participation of:

     Painting

    Luca Beatrice Curator and Italian Art Critic chosen in 2009 to curate the Italian Pavilion at the 53rd Venice Art Biennale

    Maria Chiara Valacchi Art critic, independent curator and art writer, at the head of the non-profit space Cabinet in Milan and of the platform Paint! dedicated to the research of contemporary painting.

    Marta Giani Sotheby’s Italia Director with an international vision of modern and contemporary art from one of the largest auction houses in the world.

    Photography

    Denis Curti Artistic Director of the Casa dei Tre Oci in Venice, a leading international voice for photography, has collaborated and curated the exhibitions of great authors including David Lachapelle, Maurizio Galimberti and many others.

    Marine Tanguy Founder of MTArt Agency, the first talent agency for visual artists all over the world, thanks to which important collaborations between artists and big international companies have been realized.

    Lorenza Castelli Exhibition Director of MIA Photo Fair, the first international art fair dedicated to photography as a language of contemporary art.

    Digital Art

    Serena Tabacchi founded the MoCDA Museum of Contemporary Digital Art, the first museum to offer a virtual space for digital art to artists, collectors and institutions.

    Karen Levy Collector who actively participates in the construction of the private collection of her family DSLcollection and in 2019 she co-founded AiKA Stategy & Art Connection.

    Giacomo Nicolella Maschietti Journalist and Art Market Expert, attentive to the young international art, is the desecrating voice of the Motel Nicolella and is a signature for numerous national and international newspapers of great prestige.

    Street Art 

    Marco Rubino Passionate Collector of Street Art and Contemporary & Street Art Contributor for Forbes Italia

    Giuseppe Pizzuto Gallerist of Wunderkammern, an art gallery that has become a point of reference for Street Art between Rome and Milan.

    Matteo Maffucci Collector of Street Art, in which from being a curious madman, he “stumbles” casually; he is passionate about it, collects it, supports it, communicates it with the immediacy of social media, where forwarding the beauty of art has become a mission.

    Video Art 

    Carolina Ciuti Artistic Director of the video art festival LOOP Barcelona, where she has worked with internationally recognized artists such as Regina de Miguel, Agnes Meyer-Brandis, Aleksandra Mir, Muntadas, Steina and Woody Vasulka and Anton Vidokle.

    Sveva D’Antonio Gallerista and Collector of the Taurisano Collection, deeply linked and attentive to emerging artists and the active support of their practices.

     

    If you are an artist, what are you waiting for?

    APPLY NOW, TILL 30th NOVEMBRE 2020 to Art Rights Prize, the first international digital art prize.

    And you, are you ready for Art Rights Prize?

    SUBMIT NOW YOUR APPLICATION

    Interview with Giuseppe Calabi Art Lawyer – ProfessioneARTE.it

    The interviews of ProfessioneArte.it

    He is Giuseppe Calabi, Art Lawyer – ProfessioneARTE.it

    Five questions to get a preview of the great art professionals, the daily challenges to be faced, the choices that have determined their path in the art system and market, the digital changes and the advice for those who want same career in collaboration with ProfessioneARTE.it.