{"id":14118,"date":"2020-07-29T07:46:28","date_gmt":"2020-07-29T07:46:28","guid":{"rendered":"https:\/\/migrate1.artrights.me\/la-collezione-darte-della-british-airways\/"},"modified":"2021-04-21T15:58:11","modified_gmt":"2021-04-21T15:58:11","slug":"the-art-collection-of-the-british-airways","status":"publish","type":"post","link":"https:\/\/artrights.me\/en\/the-art-collection-of-the-british-airways\/","title":{"rendered":"The art collection of the British Airways"},"content":{"rendered":"<h2 class=\"p1\" style=\"text-align: center;\"><span style=\"color: #dd9933;\"><b>THE ART COLLECTION OF THE BRITISH AIRWAYS<\/b><\/span><\/h2>\n<p class=\"p1\" style=\"text-align: center;\"><span class=\"s1\"><b>At the auction part of the great collection to save the airline <\/b><\/span><\/p>\n<section class=\"content-section full-width with-col cover pb-70 pb-xs-50 rella-no-margin content-section-5a71cb13dc9ff\">\n<div class=\"row vc_row-fluid\">\n<div class=\"wpb_column col-md-12\">\n<div class=\"\">\n<p class=\"p1\"><span class=\"s1\"><b>The <\/b><a href=\"https:\/\/www.britishairways.com\/\" class=\"broken_link\"><span class=\"s2\"><b>British Airways<\/b><\/span><\/a><b> art collection is one of the most important<\/b><\/span><b> <\/b><a href=\"https:\/\/artrights.me\/en\/corporate-art-collections\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Corporate Art Collection<\/b><\/a><b><\/b><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>in England, created to support contemporary art (especially British art) on a global level.<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Much of the collection was created with the<b> help of <\/b><a href=\"https:\/\/artwisecurators.com\/\"><span class=\"s2\"><b>Artwise<\/b><\/span><\/a><b>,<\/b> a team of <b>London curators<\/b> who worked with <b>British Airways for 17 years (1995 to 2012) buying or commissioning over 1,500 works from the likes of Bridget Riley, Patrick Heron or David Nash. <\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The airline&#8217;s decision to recognize the potential of <b>rebranding to Art and Artists<\/b> dates back to the <b>early 1990s,<\/b> to increase <b>brand awareness and create a new contemporary<\/b> (and British) <b>image for British Airways.<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The collection, whose value <b>today exceeds millions of pounds,<\/b> was created with the intention of <b>promoting young British art. <\/b>In fact, the founders of <b>Artwise, Susie Allen and Laura Culpan<\/b>, stated in a statement to the BBC that they generally <b>bought and commissioned works by artists at the beginning of their careers whose market value has grown over time.<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Not only for the enhancement of British art: as <b>Angeline Mayhead<\/b>, responsible for the airline&#8217;s lounge development, says, the collection was also created with the <b>intention of offering a warm and pleasant welcome to premium customers<\/b> waiting for their flight in airport lounges. It is no coincidence that in recent years <b>the collection has been displayed at Waterside headquarters <\/b>and in the company&#8217;s executive lounges. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Although enriching itself was never the intention behind the creation of the collection, today British Airways has found itself facing one of the <\/b><a href=\"https:\/\/artrights.me\/la-regola-delle-3d-nel-mercato-dellarte\/\"><span class=\"s2\"><b>3D art market players,<\/b><\/span><\/a><b> the Debt condition.<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In fact, in order to cope with the <b>losses caused by the Covid emergency and save the company&#8217;s balance sheet, it was forced to auction part of the collection<\/b>. According to Forbes, the company <\/span><span class=\"s3\">recorded a loss of <b>\u00a31.5 billion in the first three months of the year and <\/b><\/span><span class=\"s1\"><b>currently plans to lay off about 12<\/b><\/span><span class=\"s3\"><b>,<\/b><\/span><span class=\"s1\"><b>000 employees, or 30% of the staff.<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">About the auction organized in collaboration with<b> Sotheby&#8217;s, British Airways<\/b> presented a list of some <b>of the greatest names of the second half of the 20th century celebrated at length <\/b>in its collection, which boasts works by artists such as <b>Tracey Emin, Anish Kapoor, Fiona Rae, Gary Hume and Chris Ofili.<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>17 masterpieces<\/b> were presented <b>through two auctions, &#8220;Rembrandt to Richter&#8221; (28 July) and &#8220;Modern &amp; Post-War British Art&#8221; (online from 20 to 30 July).<\/b><\/span><\/p>\n<p>Among the highlights are the work <strong>&#8220;Cool Edge&#8221; (1982) by the artist Bridget Riley<\/strong>, in possession of British Airways for over 30 years. The work, previously estimated at between <strong>\u00a3 800,000 and \u00a3 1.2 million, was sold off yesterday at a staggering \u00a3 1,875,000.<\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Other works by Riley are still the protagonists of the <b>&#8220;Modern &amp; Post-War British Art&#8221;<\/b> auction<b>:<\/b> seven silkscreen prints from 1971, next to which are prints by Damien Hirst , Marc Quinn and Julian Opie. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But that&#8217;s not all: until July 30 you can also buy paintings by <b>Terry Frost, Patrick Heron and George Shaw<\/b> online<b>, as well as a portfolio of engravings by Peter Doig.<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Deciding to separate from one&#8217;s work is never easy, both emotionally and bureaucratically. For the latter case, the <b>management and enhancement of the collection<\/b> through an <b>impeccable archive and document management<\/b> that facilitates the <b>transfer of ownership <\/b>becomes fundamental. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Today the <\/b><a href=\"https:\/\/artrights.me\/larchivio-digitale\/\"><span class=\"s2\"><b>Digital Archives<\/b><\/span><\/a><b> are useful tools to store<\/b>,<b> monitor and update the documentation: only in this way it is possible to manage and verify the economic value of the works, having all the cards in order to proceed with the sale.<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The case of the <b>British Airways Collection<\/b>, on the one hand, proves how a wise management of one&#8217;s own collection can be useful to deal with unforeseen situations that require quick and immediate operations such as the sale of works in a period of crisis; on the other hand, it shows how art can support the economic recovery, making itself absolutely necessary for a market that has no intention of freezing or collapsing on itself.<\/span><\/p>\n<h2 class=\"p2\" style=\"text-align: center;\"><span class=\"s1\"><i>And you, are you ready to discover the British Airways art collection?<\/i><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>The British Airways art collection is one of the most important Corporate Art Collections in England, created to support contemporary art<\/p>\n","protected":false},"author":4,"featured_media":14092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[252],"tags":[387,361],"class_list":{"0":"post-14118","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-world-en","8":"tag-auctions","9":"tag-sothebys-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Art Collection of The British Airways | Art Rights Magazine<\/title>\n<meta name=\"description\" content=\"The British Airways art collection is one of the most important Corporate Art Collections in England, created to support contemporary art\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artrights.me\/en\/the-art-collection-of-the-british-airways\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Art Collection of The British Airways | Art Rights Magazine\" \/>\n<meta property=\"og:description\" content=\"The British Airways art collection is one of the most important Corporate Art Collections in England, created to support contemporary art\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artrights.me\/en\/the-art-collection-of-the-british-airways\/\" \/>\n<meta property=\"og:site_name\" content=\"Art Rights | Proteggi &amp; 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