{"id":15534,"date":"2020-10-29T15:03:48","date_gmt":"2020-10-29T15:03:48","guid":{"rendered":"https:\/\/migrate1.artrights.me\/identikit-del-collezionista-millennial\/"},"modified":"2021-04-21T15:49:33","modified_gmt":"2021-04-21T15:49:33","slug":"identikit-of-the-millennial-collector","status":"publish","type":"post","link":"https:\/\/artrights.me\/en\/identikit-of-the-millennial-collector\/","title":{"rendered":"Identikit of the Millennial Collector"},"content":{"rendered":"

IDENTIKIT OF THE MILLENNIAL COLLECTOR<\/b><\/span><\/h2>\n

The art market changes, collectors change: who buys art today? <\/b><\/span><\/h3>\n

The U.S. Trust Insights on Wealth and Worth\u00ae <\/b><\/span><\/a>already anticipated what the recent The Art Market Report conducted by UBS and Art Basel <\/b><\/span><\/a>confirmed: the Millennials <\/b>(i.e. those born between the 1980s and mid-1990s) and the “Generation Z” <\/b>(i.e. those born between the mid-1990s and 2010) are the collectors of the future<\/b>.<\/span><\/p>\n

Although Baby Boomers <\/b>(i.e. those born between 1945 and 1964) still make up the majority of collectors<\/b>, Millennials <\/b>are the fastest growing <\/b>segment.<\/span><\/p>\n

But what characteristics does the young millennial have? The collector of the future is…<\/b><\/span><\/p>\n

Smart <\/b><\/span><\/p>\n

Dynamic, always up to date and used to have everything and immediately: the millennial collector needs to be constantly stimulated and is very careful to buy according to ethical consciousness<\/span><\/p>\n

Nonconformist<\/b><\/span><\/p>\n

Young collectors are wary of previous generations: they demand transparency in transactions, clear prices and information immediately available at the time of purchase. <\/span><\/p>\n

Digital-Addicted<\/b><\/span><\/p>\n

The millennial collector informs, interacts and buys on the web. According to the UBS and Art Basel report 92% of HNW (High Net Worth Collectors) collectors claim to have purchased works online, through the use of sales platforms and Instagram. <\/span><\/p>\n

Social friendly<\/b><\/span><\/p>\n

Millenials use social media to discover new artists, but are not influenced by them in the final choice. Instagram is the most used social media to inform themselves, build relationships, find galleries and even buy.<\/span><\/p>\n

Art=Investment<\/b><\/span><\/p>\n

Young collectors tend to be driven primarily by financial motives and the work of art is primarily conceived as an investment<\/span><\/p>\n

Eclectic<\/b><\/span><\/p>\n

Millennials collectors are interested and buy the most diverse forms of art, from paintings to installations; from street art to digital art, passing through video art and illustration.<\/span><\/p>\n

Well liked and respected<\/b><\/span><\/p>\n

When they enter the gallery or visit a fair, the Millennials and Generation Z want to feel welcomed and taken seriously, like a middle-aged collector.<\/span><\/p>\n

Are you also a Millenial and want to start collecting works of art?<\/i><\/b><\/span><\/p>\n

Art Rights <\/b><\/a><\/span>offers you all the tools to create your collection, managing it independently, privacy and security wherever you are, with certified documentation in Blockchain always at your disposal. <\/span><\/p>\n

In addition, with Art Rights’ Art Concierge <\/b><\/span><\/a>service, you’ll have the largest community of art professionals to support you at all times and in any situation.<\/span><\/p>\n

And you, are you ready to become a Millennial collector?<\/i><\/b><\/span><\/h2>\n

Photo credits: Photo by Fuse, via Getty Images.<\/em><\/p>\n

<\/p>\n

Start now to manage and certify your art!<\/a><\/span>\"\"<\/h2>\n

For you 15 days of free trial!<\/span><\/a><\/h2>\n\n\n

START NOW–><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Millennials (born between the 80s and the mid 90s) and the “Generation Z” (born from the mid 90s to 2010) are the collectors of the future.<\/p>\n","protected":false},"author":4,"featured_media":15529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[252],"tags":[863],"class_list":{"0":"post-15534","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-world-en","8":"tag-art-collector-en"},"yoast_head":"\nIdentikit of the Millennial Collector - Art Rights Magazine<\/title>\n<meta name=\"description\" content=\"The Millennials (born between the 80s and the mid 90s) and the "Z Generation" are the collectors of the future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artrights.me\/en\/identikit-of-the-millennial-collector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identikit of the Millennial Collector | Art Rights Magazine\" \/>\n<meta property=\"og:description\" content=\"The Millennials (born between the 80s and the mid 90s) and the "Z Generation" are the collectors of the future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artrights.me\/en\/identikit-of-the-millennial-collector\/\" \/>\n<meta property=\"og:site_name\" content=\"Art Rights | Proteggi & Valorizza la tua Arte\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artrights.me\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-29T15:03:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-21T15:49:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artrights.me\/wp-content\/uploads\/2020\/10\/millennials.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"redazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@artrights\" \/>\n<meta name=\"twitter:site\" content=\"@artrights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"redazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/artrights.me\/en\/identikit-of-the-millennial-collector\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/artrights.me\/en\/identikit-of-the-millennial-collector\/\"},\"author\":{\"name\":\"redazione\",\"@id\":\"https:\/\/www.artrights.me\/en\/#\/schema\/person\/301ec751f15311d1b793b5e06c87fc00\"},\"headline\":\"Identikit of the Millennial Collector\",\"datePublished\":\"2020-10-29T15:03:48+00:00\",\"dateModified\":\"2021-04-21T15:49:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/artrights.me\/en\/identikit-of-the-millennial-collector\/\"},\"wordCount\":427,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.artrights.me\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/artrights.me\/en\/identikit-of-the-millennial-collector\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/artrights.me\/wp-content\/uploads\/2020\/10\/millennials.jpeg\",\"keywords\":[\"art collector\"],\"articleSection\":[\"Art World\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/artrights.me\/en\/identikit-of-the-millennial-collector\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/artrights.me\/en\/identikit-of-the-millennial-collector\/\",\"url\":\"https:\/\/artrights.me\/en\/identikit-of-the-millennial-collector\/\",\"name\":\"Identikit of the Millennial Collector - 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