{"id":17829,"date":"2021-02-10T17:05:59","date_gmt":"2021-02-10T17:05:59","guid":{"rendered":"https:\/\/migrate1.artrights.me\/tutela-valorizzazione-e-promozione-dellarte\/"},"modified":"2021-04-21T15:51:07","modified_gmt":"2021-04-21T15:51:07","slug":"protection-enhancement-and-promotion-of-art","status":"publish","type":"post","link":"https:\/\/artrights.me\/en\/protection-enhancement-and-promotion-of-art\/","title":{"rendered":"Protection, Enhancement and Promotion of Art"},"content":{"rendered":"\n

PROTECTION, ENHANCEMENT AND PROMOTION OF ART<\/strong><\/p>\n\n\n\n

The three aspects of asset management that you need to know to do Cultural Marketing<\/p>\n\n\n\n

Art Rights Magazine in collaboration with <\/em>ArtBackers.Agency <\/em><\/strong><\/a>devotes the first column to Cultural Marketing, to discover digital strategies for art professionals and its protagonists.<\/em><\/p>\n\n\n\n

The column to get a preview of the techniques, methodologies and secrets of communication: a key to access the world of Art 3.0.<\/em><\/strong><\/p>\n\n\n\n

Protection, valorization and promotion are the guiding concepts that those who work in the field of cultural marketing must know in order to manage and communicate art. <\/p>\n\n\n\n

See what they mean.<\/em><\/strong><\/p>\n\n\n\n

Protection means any action, following adequate cognitive activity, to recognize, protect and preserve the assets of our cultural heritage<\/strong>, so as to ensure public enjoyment.<\/p>\n\n\n\n

For a museum, protecting an asset means safeguarding its integrity to preserve the memory of the community and its territory.<\/strong><\/p>\n\n\n\n

For a contemporary art fair, protecting <\/strong>a work of art means protecting it from the risk of possible damage, in view not only of its public fruition, but also of an act of sale.<\/strong><\/p>\n\n\n\n

The <\/strong>protection, is then closely related to the concept of enhancement, through which we want to make the asset usable and accessible to a more or less vast and heterogeneous public, to expand its knowledge. <\/strong><\/p>\n\n\n\n

In the art world, this is possible not only through a museum or gallery show, but also through free access to a private collection or an artist’s studio.<\/strong><\/p>\n\n\n\n

In addition to protection and enhancement, there is also the promotion of art, without which the public would hardly come into contact with the property.<\/strong><\/p>\n\n\n\n

Protection, valorization and promotion are aspects with different but closely interconnected goals that must be taken into consideration when choosing to implement a cultural marketing strategy.<\/strong><\/p>\n\n\n\n

Take a museum, how can an institution promote its collection while respecting the protection of the asset? <\/em><\/p>\n\n\n\n

First of all, starting to structure itself with a greater digital presence and offer for the enhancement and management of heritage.<\/strong> Recovering the technological gap, making use of a digital strategy and innovation is the first step towards greater accessibility, while respecting the integrity and preservation of the heritage.<\/p>\n\n\n\n

Is it also possible for artists to enhance their work through a digital strategy? Sure, but how?<\/em><\/p>\n\n\n\n

Taking into <\/strong>consideration the intrinsic values of Art, the instances and objectives of the individual artist, both commercially and culturally.<\/strong><\/p>\n\n\n\n

For this reason, the choice of communication channels, storytelling and images that must reflect and respect the values of the sector and the target audience <\/strong>becomes fundamental.<\/p>\n\n\n\n

What about a gallery or art business?<\/em><\/p>\n\n\n\n

For these realities, which follow commercial dynamics more closely, having an effective cultural marketing strategy is just as crucial.<\/strong><\/p>\n\n\n\n

Since the <\/strong>purpose of these realities is primarily related to the sale of a “cultural product or service”<\/strong>, there is necessarily the need for a “cultural mediation” <\/strong>between supply and demand, which takes into account the many effects that the promotion of heritage has on the economy of the territory and at the social level. <\/strong><\/p>\n\n\n\n

We therefore understand well that protection, valorization and promotion constitute an inseparable triad, fundamental for building a cultural marketing strategy with specific methodologies, which can only be implemented thanks to the skills of professionals in the field.<\/strong><\/p>\n\n\n\n

Art Rights<\/strong><\/a>‘ Art Concierge <\/strong><\/a>is the largest Community of Art Professionals who can help you manage, enhance and promote your art!<\/p>\n\n\n

Inizia subito a certificare, gestire e valorizzare la tua arte con Art Rights!<\/a><\/span>\"\"<\/h2>\n

<\/p>\n

Per te subito 15 giorni di prova gratuita!<\/a><\/span><\/h2>","protected":false},"excerpt":{"rendered":"

Protection, enhancement and promotion are the concepts that cultural marketing professionals must know in order to manage and communicate art.<\/p>\n","protected":false},"author":4,"featured_media":17826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[252],"tags":[],"class_list":{"0":"post-17829","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-world-en"},"yoast_head":"\nProtection, Enhancement and Promotion of Art - Art Rights Magazine<\/title>\n<meta name=\"description\" content=\"Protection, enhancement and promotion are the concepts that cultural marketing professionals must know in order to manage and communicate art.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artrights.me\/en\/protection-enhancement-and-promotion-of-art\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protection, Enhancement and Promotion of Art | Art Rights Magazine\" \/>\n<meta property=\"og:description\" content=\"Protection, enhancement and promotion are the concepts that cultural marketing professionals must know in order to manage and communicate art.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artrights.me\/en\/protection-enhancement-and-promotion-of-art\/\" \/>\n<meta property=\"og:site_name\" content=\"Art Rights | Proteggi & Valorizza la tua Arte\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artrights.me\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-10T17:05:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-21T15:51:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artrights.me\/wp-content\/uploads\/2021\/02\/Tutela-valorizzazione-e-promozione-art-rights-magazine.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"redazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@artrights\" \/>\n<meta name=\"twitter:site\" content=\"@artrights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"redazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/artrights.me\/en\/protection-enhancement-and-promotion-of-art\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/artrights.me\/en\/protection-enhancement-and-promotion-of-art\/\"},\"author\":{\"name\":\"redazione\",\"@id\":\"https:\/\/www.artrights.me\/en\/#\/schema\/person\/301ec751f15311d1b793b5e06c87fc00\"},\"headline\":\"Protection, Enhancement and Promotion of Art\",\"datePublished\":\"2021-02-10T17:05:59+00:00\",\"dateModified\":\"2021-04-21T15:51:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/artrights.me\/en\/protection-enhancement-and-promotion-of-art\/\"},\"wordCount\":592,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.artrights.me\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/artrights.me\/en\/protection-enhancement-and-promotion-of-art\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/artrights.me\/wp-content\/uploads\/2021\/02\/Tutela-valorizzazione-e-promozione-art-rights-magazine.jpg\",\"articleSection\":[\"Art World\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/artrights.me\/en\/protection-enhancement-and-promotion-of-art\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/artrights.me\/en\/protection-enhancement-and-promotion-of-art\/\",\"url\":\"https:\/\/artrights.me\/en\/protection-enhancement-and-promotion-of-art\/\",\"name\":\"Protection, Enhancement and Promotion of Art - 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