{"id":18231,"date":"2021-02-19T14:13:15","date_gmt":"2021-02-19T14:13:15","guid":{"rendered":"https:\/\/migrate1.artrights.me\/professioni-e-competenze-per-il-patrimonio-culturale\/"},"modified":"2021-04-22T10:19:31","modified_gmt":"2021-04-22T10:19:31","slug":"professions-and-skills-for-cultural-heritage","status":"publish","type":"post","link":"https:\/\/artrights.me\/en\/professions-and-skills-for-cultural-heritage\/","title":{"rendered":"Professions and Skills for Cultural Heritage"},"content":{"rendered":"\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-professions-and-skills-for-cultural-heritage\"><strong>Professions and Skills for Cultural Heritage<\/strong><\/h2>\n\n\n\n<p><strong>Not only protection and conservation: Our Heritage needs digital, marketing and communication skills&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>The <\/strong>world of culture is looking for <a href=\"https:\/\/artrights.me\/en\/the-new-art-professions-in-2021\/\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>new professionalism <\/strong><\/a>and innovative and transversal skills: this is the appeal launched by the <a href=\"https:\/\/www.fondazionescuolapatrimonio.it\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fondazione Scuola Beni e Attivit\u00e0 Culturali <\/strong><\/a>which, during 2020, carried out <strong>a survey on the theme, as topical as ever, of the profiles, skills and training required for the management of cultural heritage in Italy.<\/strong><\/p>\n\n\n\n<p>In fact, the <a href=\"https:\/\/www.fondazionescuolapatrimonio.it\/wp-content\/uploads\/2021\/02\/RapportoFinale_CompetenzePatrimonioCulturale.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>research findings <\/strong><\/a>relate to <strong>the professional needs that our cultural heritage requires in this particular historical context.<\/strong><\/p>\n\n\n\n<p>The survey considered <strong>916 cultural sites, including museums, archaeological sites, archives and libraries, 51% of which are managed by local authorities, 20% by the Ministry of Cultural Heritage and 29% by public and private organizations.<\/strong><\/p>\n\n\n\n<p><strong>Protection and Conservation of heritage remain the main priorities of Culture Professionals, <\/strong>however, in synergy with these objectives, the need to <strong>enhance the value of the assets and the need to create a system that includes the public and private sectors in the sharing, financing and promotion of heritage is <\/strong>growing strongly.<\/p>\n\n\n\n<p>As far as the acquisition of new skills is concerned, the survey seems to reward <strong>Specialization <\/strong>for professions dedicated to the <strong>Protection and Conservation of <\/strong>the asset, while <strong>Transversality <\/strong>for those related to <strong>Marketing, Communication and Economic Planning.&nbsp;<\/strong><\/p>\n\n\n\n<p>Another need is the <strong>rethinking of educational systems (first and foremost the University) in the sense of multidisciplinary training offerings <\/strong>so as to integrate the historical-artistic background with hybrid tools and methodologies capable of responding to the needs of <strong>sustainability, effectiveness and internationalization.&nbsp;<\/strong><\/p>\n\n\n\n<p>The analysis of the reference literature, starting above all from the most recent European documents, has allowed the creation of a mapping of <strong>23 professional profiles, 120 roles\/functions and more than 150 activities.<\/strong><\/p>\n\n\n\n<p>Among these, for the revitalization of the cultural sector, there is a need for Educational Services Managers, Communication, Marketing and Fundraising experts, not to mention <a href=\"https:\/\/artrights.me\/en\/profession-exhibition-registrar\/\">Registrars<\/a>.\u00a0<\/p>\n\n\n\n<p>In Italy, there are <strong>two strategic figures <\/strong>on which investment should be concentrated:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>The Online Cultural Community Manager (OCCM)<\/strong>, responsible for the museum&#8217;s communications strategy and relationship management with online audiences;<\/li><li><strong>The Digital Strategy Manager (DSM)<\/strong>, who is responsible for the museum&#8217;s digital strategy and a figure who can foster technological innovation to move museums into a new era.<\/li><\/ul>\n\n\n\n<p>In addition to these, additional professions emerge that require the possession of digital skills such as <strong>Digital PR or <\/strong><a href=\"https:\/\/www.artbackers.agency\/magazine\/professione-social-media-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Social Media Manager<\/strong><\/a><strong>, as well <\/strong>as those professions dedicated to the challenges of social inclusion and participation, such as <strong>Cultural Mediator.<\/strong><\/p>\n\n\n\n<p>At the same time, in order to address the issue of economic sustainability for cultural heritage, the new profiles of Cultural <strong>Fundraiser, Cultural Manager, Cultural Planner <\/strong>have appeared.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-and-you-are-you-ready-to-discover-the-new-professions-for-culture-in-italy\">And you, are you ready to discover the new professions for Culture in Italy?<\/h3>\n\n\n\n<p><em>Photo Credits: &nbsp;Fondazione Scuola Beni e Attivit\u00e0 Culturali<\/em><\/p>\n\n\n<h2 id=\"h-inizia-subito-a-certificare-gestire-e-valorizzare-la-tua-arte-con-art-rights\" class=\"has-text-align-center has-luminous-vivid-amber-color has-text-color\"><span style=\"color: #dd9933;\"><a style=\"color: #dd9933;\" href=\"https:\/\/coa.artrights.me\/#\/register\">Inizia subito a certificare, gestire e valorizzare la tua arte con Art Rights!<\/a><\/span><a href=\"https:\/\/coa.artrights.me\/#\/register\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/artrights.me\/wp-content\/uploads\/2020\/02\/mockupdef2-1024x616.png\" alt=\"\" width=\"696\" height=\"419\"><\/a><\/h2>\n<p><\/p>\n<h2 id=\"h-per-te-subito-15-giorni-di-prova-gratuita\" style=\"text-align: center;\"><span style=\"color: #dd9933;\"><a style=\"color: #dd9933;\" href=\"https:\/\/coa.artrights.me\/#\/register\">Per te subito 15 giorni di prova gratuita!<\/a><\/span><\/h2>","protected":false},"excerpt":{"rendered":"<p>The world of Culture is looking for new professional skills and innovative and transversal skills: this is the appeal launched by the School of Cultural Heritage and Activities Foundation<\/p>\n","protected":false},"author":4,"featured_media":18228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[252],"tags":[],"class_list":{"0":"post-18231","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-world-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Professions and Skills for Cultural Heritage - Art Rights Magazine<\/title>\n<meta name=\"description\" content=\"The world of Culture is looking for new professional skills and innovative and transversal skills: this is confirmed by a new survey\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artrights.me\/en\/professions-and-skills-for-cultural-heritage\/\" \/>\n<meta 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