{"id":23860,"date":"2021-05-17T08:54:35","date_gmt":"2021-05-17T08:54:35","guid":{"rendered":"https:\/\/www.artrights.me\/la-seo-per-larte\/"},"modified":"2021-05-17T11:28:54","modified_gmt":"2021-05-17T11:28:54","slug":"la-seo-per-larte","status":"publish","type":"post","link":"https:\/\/artrights.me\/en\/la-seo-per-larte\/","title":{"rendered":"SEO for Art"},"content":{"rendered":"\n

SEO FOR ART<\/strong><\/h3>\n\n\n\n

How to use SEO to be found online by collectors, potential customers or visitors<\/em><\/strong><\/p>\n\n\n\n

SEO, or search engine optimization, is a term that indicates a series of techniques that aim to make a website suitable for searches, especially on Google.<\/strong><\/p>\n\n\n\n

In fact, Google, through its algorithm <\/strong>, scans the entire world of the web, filtering suitable contents and eliminating those that do not respect certain rules <\/strong>, showing the results to the user who enters keywords.<\/strong> <\/strong><\/strong> <\/strong> <\/strong><\/strong><\/p>\n\n\n\n

For artists, gallery owners, professionals and institutions, implementing an SEO strategy <\/strong>means directing users to their website <\/strong>, which is indexed, or which appears in Google searches.<\/strong> <\/strong>  <\/strong> <\/strong><\/p>\n\n\n\n

It is not enough to produce quality content such as high-resolution images, articles for the blog, <\/strong>etc. if these do not comply with Google’s rules: the result will not be up to the economic and content production commitment, which read and viewed.<\/strong> <\/strong><\/strong> <\/strong> <\/strong><\/p>\n\n\n\n

Let’s see what are the <\/strong>fundamental <\/strong>steps <\/strong>for a successful SEO strategy in the art world:<\/strong><\/p>\n\n\n\n

  1. CHOOSE YOUR KEYWORDS:\u00a0<\/strong>first of all, as with any marketing tool, you need to be clear about the\u00a0behavior of your potential audience\u00a0<\/strong>.\u00a0In this case it means using some online software such as\u00a0Google Keyword Planner,\u00a0<\/strong>KWPlanner<\/strong><\/a>\u00a0, or\u00a0<\/strong>Keyword\u00a0Tool<\/strong><\/a>\u00a0,\u00a0<\/strong>which allow you to have an overview of the\u00a0keywords searched in a certain period, complete with user demographic statistics\u00a0<\/strong>.\u00a0But be careful\u00a0<\/strong>: choose\u00a0generic keywords such as “art”, “paintings”, “museum”\u00a0etc\u00a0that have large volumes of research, it means, more often than not, having too much competition\u00a0<\/strong>: as\u00a0much\u00a0<\/strong>as we can try, competitors will always be first of us in Google searches.\u00a0Instead, it is better to use\u00a0more specific keywords for our business, but with a good search volume.\u00a0<\/strong>An example could be the\u00a0\u201ccontemporary art museum in Bergamo\u201d\u00a0<\/strong>, or \u201c\u00a0abstract oil paintings on canvas\u201d\u00a0<\/strong>or, for the galleries,\u00a0the names of the artists represented or protagonists of the next exhibition.\u00a0\u00a0<\/strong>\u00a0\u00a0<\/strong><\/a>\u00a0<\/strong><\/a>\u00a0\u00a0<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>\u00a0\u00a0<\/li>
  2. WHERE TO INSERT THE KEYWORDS\u00a0<\/strong>: based on the keywords chosen, all the\u00a0content on the site\u00a0<\/strong>is structured\u00a0, from marketing texts to blog articles, to get to the images.\u00a0<\/strong>The latter in fact have attributes called\u00a0“alt” which are very\u00a0<\/strong>important for the search of the images: it is always better to change the name of the file with a specific title such as\u00a0“Title of the painting, oil on canvas, 40 \u00d7 50”\u00a0<\/strong>, or the title of an exhibition represented or the service offered as an “art\u00a0advisor\u00a0” etc.\u00a0For blog articles, on the other hand, pay attention to the\u00a0tags\u00a0that must be consistent with the keywords.<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>
  3. SNIPPET PREVIEWS:\u00a0<\/strong>this term refers to the individual\u00a0“cards”\u00a0<\/strong>that appear on Google after a search.\u00a0Snippet\u00a0Previews\u00a0consist of an\u00a0“SEO Title”\u00a0<\/strong>, a\u00a0permalink\u00a0and a “meta description”, which must respect a certain number of words, but also be\u00a0clear and effective.\u00a0<\/strong>An example of a title would be \u201c\u00a0Name Surname |\u00a0Abstract Painter |\u00a0Buy Online \u201d\u00a0<\/em>or\u00a0\u201c Gallery Name |\u00a0City Name |\u00a0Abstract Paintings “<\/em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>
  4. THE LINK BUILDING:\u00a0<\/strong>literally, the\u00a0“construction of connections”\u00a0<\/strong>means making the site appear in other authoritative sites or blogs.\u00a0The\u00a0Link Building\u00a0<\/strong>can be through\u00a0interviews,\u00a0marketplace\u00a0as\u00a0Artsy\u00a0for artists, event sites for museums and galleries\u00a0<\/strong>.\u00a0This practice not only increases traffic, but also favors indexing on Google.\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/li>
  5. THE IMPORTANCE OF SOCIAL MEDIA:\u00a0<\/strong>even the\u00a0social media such as\u00a0Facebook\u00a0,\u00a0LinkedIn\u00a0, Instagram, Pinterest and\u00a0YouTube\u00a0<\/strong>are very important as they appear on Google search pages.\u00a0It is therefore essential to create an SEO strategy that also integrates the keywords in\u00a0the social editorial plan\u00a0or a possible production of video content.\u00a0<\/strong>\u00a0\u00a0\u00a0<\/strong><\/a>\u00a0<\/strong><\/li>
  6. FOCUS ON THE STRUCTURE OF THE SITE: the structure of the website must be ordered,\u00a0<\/strong>conceived as a tree architecture that starts from the home page and is divided into successive levels, up to the individual pages.\u00a0This favors not only the navigability by the user, but also the\u00a0reading of the contents and the \u201c\u00a0sitemap\u00a0\u201d by Google.\u00a0<\/strong>\u00a0<\/li><\/ol>\n\n\n\n

    Taking into account SEO in the construction of a website or in the production of content, means meeting the searches of users, in particular of an audience potentially interested in art.<\/em><\/p>\n\n\n\n

    And you, are you ready to optimize your website SEO <\/strong>for art <\/strong>?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Let’s find out what are the best techniques to use SEO to be found online by collectors, potential customers or visitors<\/p>\n","protected":false},"author":4,"featured_media":23852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[343,211],"tags":[],"class_list":{"0":"post-23860","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artists-en","8":"category-uncategorized"},"yoast_head":"\nSEO for Art | Get found online | Art Rights Magazine<\/title>\n<meta name=\"description\" content=\"Let's find out what are the best techniques to use SEO to be found online by collectors, potential customers or visitors\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artrights.me\/en\/la-seo-per-larte\/\" \/>\n<meta property=\"og:locale\" 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