{"id":24355,"date":"2021-06-03T14:47:50","date_gmt":"2021-06-03T14:47:50","guid":{"rendered":"https:\/\/www.artrights.me\/la-promozione-dei-bookshop-museali\/"},"modified":"2021-06-03T15:11:06","modified_gmt":"2021-06-03T15:11:06","slug":"the-promotion-of-museum-bookshops","status":"publish","type":"post","link":"https:\/\/artrights.me\/en\/the-promotion-of-museum-bookshops\/","title":{"rendered":"The promotion of museum bookshops"},"content":{"rendered":"\n

The promotion of museum bookshops<\/strong><\/h3>\n\n\n\n

How to make the most of them for museum marketing<\/strong><\/p>\n\n\n\n

Art Rights Magazine in collaboration with ArtBackers.Agency dedicate the first column to Cultural Marketing, to the discovery of digital strategies for art professionals and their protagonists.<\/em><\/p>\n\n\n\n

The column to get a preview of the techniques, methodologies and secrets of communication: an access key to the world of Art 3.0<\/strong><\/p>\n\n\n\n

\n\n\n\n

he bookshop is that magical place where you can buy a souvenir of your visit to the museum <\/strong>, learn more about a particular topic, buy the exhibition catalog or a gadget to give as a gift. <\/strong><\/p>\n\n\n\n

The visit to the museum or gallery is in fact a real experience, and as such it must also continue in the memory of the visitor, who must be able to buy both physically, in the exhibition space, and online, through an e-commerce.<\/strong> <\/strong><\/p>\n\n\n\n

In Italy, museum bookshops are not always valued as they should <\/strong>: in fact, they often represent more of a cost than a precious economic and commercial resource. <\/strong><\/p>\n\n\n\n

If structured and strategically promoted, the bookshop represents an important opportunity to increase the museum’s profits and also to <\/strong>retain <\/strong>its public with rare and <\/strong>special <\/strong>objects <\/strong>.<\/strong> <\/strong><\/strong><\/strong><\/p>\n\n\n\n

How?<\/strong> <\/strong><\/p>\n\n\n\n

In reality we don’t have to invent anything because it is enough to learn the lesson of the most famous foreign museums, such as the\u00a0Tate\u00a0Modern<\/strong>\u00a0or the\u00a0Moma<\/strong>\u00a0, which know how to apply the rules of\u00a0cultural marketing<\/strong>\u00a0for the promotion of their bookshops.\u00a0<\/a>\u00a0\u00a0<\/a>\u00a0<\/a>\u00a0<\/p>\n\n\n\n

Here are 5 tips to successfully promote your bookshop!<\/p>\n\n\n\n

1 – Transform an uncared for and semi-deserted space into a design <\/strong>store<\/strong><\/p>\n\n\n\n

Style, flair and creativity: the great museums have bookshops that look like design shops where nothing is left to chance: from the choice of furnishings to the search for selected items; from the suggestive location to the choice of the affable and enterprising staff. <\/p>\n\n\n\n

2 – Diversify the offer by making it more attractive and exclusive<\/strong><\/p>\n\n\n\n

Make a difference by focusing on the quality and uniqueness of the items. Don’t limit yourself to classic books, gadgets and catalogs, but look for trendy, original, exclusive articles\u2026 that only you can offer to your potential visitor.  <\/p>\n\n\n\n

3 – Transfer your online bookshop with an e-commerce<\/strong><\/p>\n\n\n\n

Create a site and integrate it with an\u00a0e-commerce\u00a0to sell your items online to a world wide audience.\u00a0Add a\u00a0newsletter\u00a0to inform your contacts of promotions, discounts and new arrivals.\u00a0Open\u00a0social profiles\u00a0and design a digital strategy that connects everything in a functional way.\u00a0<\/a>\u00a0\u00a0\u00a0<\/a>\u00a0<\/a>\u00a0<\/p>\n\n\n\n

4 – Make artist or brand collaborations to create exclusive gadgets<\/strong><\/p>\n\n\n\n

Create exclusive partnerships with artists or brands to create\u00a0limited\u00a0edition\u00a0and trendy items capable of attracting the attention of a wider and more heterogeneous audience.\u00a0An example?\u00a0The collaboration between\u00a0Moma and\u00a0Vans\u00a0that produced a line of\u00a0artistic-themed\u00a0sneakers\u00a0.\u00a0\u00a0<\/a>\u00a0<\/p>\n\n\n\n

5 – Events + Educational Programs<\/strong><\/p>\n\n\n\n

Your bookshop is not just a shop for sales but a meeting and discussion point between people. This is why it hosts meetings, conferences and seminars for educational purposes or events such as workshops and presentations on books for sale.<\/p>\n\n\n\n

Promoting your bookshop by making it an investment and not an expense is by no means simple. Therefore, rely on a cultural marketing professional who can support you to revolutionize your bookshop making it 100% productive.<\/p>\n\n\n\n

And you, are you ready to find out how to promote a museum bookshop?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

If structured and strategically promoted, the bookshop represents an important opportunity to increase the museum’s profits<\/p>\n","protected":false},"author":4,"featured_media":24352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6819,252],"tags":[2403],"class_list":{"0":"post-24355","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-backers-agency-en","8":"category-art-world-en","9":"tag-marketing-culturale-en"},"yoast_head":"\nThe promotion of museum bookshops - Art Rights Magazine<\/title>\n<meta name=\"description\" content=\"If structured and strategically promoted, the bookshop represents an important opportunity to increase the museum's profits\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artrights.me\/en\/the-promotion-of-museum-bookshops\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Promotion of Museum Bookshops | Art Rights Magazine\" \/>\n<meta property=\"og:description\" content=\"If structured and strategically promoted, the bookshop represents an important opportunity to increase the museum's profits\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artrights.me\/en\/the-promotion-of-museum-bookshops\/\" \/>\n<meta property=\"og:site_name\" content=\"Art Rights | Proteggi & Valorizza la tua Arte\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artrights.me\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-03T14:47:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-03T15:11:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artrights.me\/wp-content\/uploads\/2021\/06\/il-bookshop-museale.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"redazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@artrights\" \/>\n<meta name=\"twitter:site\" content=\"@artrights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"redazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/artrights.me\/en\/the-promotion-of-museum-bookshops\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/artrights.me\/en\/the-promotion-of-museum-bookshops\/\"},\"author\":{\"name\":\"redazione\",\"@id\":\"https:\/\/www.artrights.me\/en\/#\/schema\/person\/301ec751f15311d1b793b5e06c87fc00\"},\"headline\":\"The promotion of museum bookshops\",\"datePublished\":\"2021-06-03T14:47:50+00:00\",\"dateModified\":\"2021-06-03T15:11:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/artrights.me\/en\/the-promotion-of-museum-bookshops\/\"},\"wordCount\":585,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.artrights.me\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/artrights.me\/en\/the-promotion-of-museum-bookshops\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/artrights.me\/wp-content\/uploads\/2021\/06\/il-bookshop-museale.jpeg\",\"keywords\":[\"marketing culturale\"],\"articleSection\":[\"Art Backers Agency\",\"Art World\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/artrights.me\/en\/the-promotion-of-museum-bookshops\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/artrights.me\/en\/the-promotion-of-museum-bookshops\/\",\"url\":\"https:\/\/artrights.me\/en\/the-promotion-of-museum-bookshops\/\",\"name\":\"The promotion of museum bookshops - 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