{"id":24658,"date":"2021-06-14T07:48:22","date_gmt":"2021-06-14T07:48:22","guid":{"rendered":"https:\/\/www.artrights.me\/la-moda-diventa-digital-con-gli-nft\/"},"modified":"2021-06-14T08:08:47","modified_gmt":"2021-06-14T08:08:47","slug":"fashion-becomes-digital-with-the-nft","status":"publish","type":"post","link":"https:\/\/artrights.me\/en\/fashion-becomes-digital-with-the-nft\/","title":{"rendered":"Fashion goes digital with NFT"},"content":{"rendered":"\n

Fashion goes digital with NFT<\/strong><\/h3>\n\n\n\n

The fashion industry is also interested in what the virtual world has to offer, starting with the numerous solutions for promoting their creations.<\/em><\/strong><\/p>\n\n\n\n

After convincing the art world, the Crypto <\/strong>universe has managed to gain the attention of the fashion <\/strong>world.<\/p>\n\n\n\n

For some months now, NFTs have been gaining <\/strong><\/a>ground among the big brands, with the creation of products and events designed for exclusive digital enjoyment.<\/p>\n\n\n\n

RTFKT + FEWOCIOUS STUDIO<\/strong><\/p>\n\n\n\n

This is the case of the collaboration between design studio Rtfkt <\/strong><\/a>and digital designer Fewocious, who <\/strong><\/a>recently sold 613 pairs of shoes <\/strong>– physical and NFT – on the Nifty Gateway <\/strong><\/a>marketplace for a total of $3.1 million<\/strong>.<\/p>\n\n\n\n

The success was predictable<\/strong>: the sneaker-loving<\/strong> community is constantly following every single new development in this segment and is also inclined to collect<\/strong>, a fact that is amply demonstrated by the high sales figures for the shoes even in the second-hand <\/em>market.<\/p>\n\n\n\n

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IMMAGINE OPERA COURTESY: GUCCI, Aria, 2021. \u00a9GUCCI<\/figcaption><\/figure>\n\n\n\n

GUCCI + CHRISTIE\u2019S<\/strong><\/h3>\n\n\n\n

Another notable sale was the Christie’s <\/strong><\/a>auction, which for the first time ever managed to beat an NFT <\/strong>work by the famous Gucci <\/strong>brand to $25,000<\/strong>. It is a Crypto work inspired by the fashion film Gucci Aria<\/em><\/strong><\/a>, co-directed by Alessandro Michele <\/strong>and world-renowned photographer and director Floria Sigismondi<\/strong>.<\/p>\n\n\n\n

The “Proof of Sovereignty<\/strong><\/a>” auction, which closed on 3 June, was curated by Lady PheOnix and featured, <\/strong><\/a>in addition to the first Gucci NFT, 19 works by digital artists including Nam June Paik, Marguerite deCourcelle, Kesh <\/strong>and Tamiko Thiel<\/strong>.<\/p>\n\n\n\n

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The physical and digital merge for a new Valentino exhibition of 4 NFT works by Matthew Stone.

At Valentino Episode SoHo in New York, and on the newly-updated interactive experience, #ValentinoInsights<\/a>, discover 4 NFT works from Stone. https:\/\/t.co\/I2jqIWgjIZ<\/a> pic.twitter.com\/VmduirkFXB<\/a><\/p>— Valentino (@MaisonValentino) June 2, 2021<\/a><\/blockquote>