{"id":26314,"date":"2021-09-22T11:25:45","date_gmt":"2021-09-22T11:25:45","guid":{"rendered":"https:\/\/www.artrights.me\/snapchat-una-lente-ar-per-vivere-larco-di-trionfo-impacchettato-di-christo\/"},"modified":"2021-09-22T11:32:24","modified_gmt":"2021-09-22T11:32:24","slug":"snapchat-and-the-ar-lens-for-christos-arc-de-triomphe","status":"publish","type":"post","link":"https:\/\/artrights.me\/en\/snapchat-and-the-ar-lens-for-christos-arc-de-triomphe\/","title":{"rendered":"Snapchat: an AR lens to experience Christo&#8217;s &#8220;wrapped&#8221; Arc de Triomphe"},"content":{"rendered":"\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-snapchat-an-ar-lens-to-experience-christo-s-wrapped-arc-de-triomphe\">Snapchat: an AR lens to experience Christo&#8217;s &#8220;wrapped&#8221; Arc de Triomphe<\/h3>\n\n\n\n<p class=\"has-text-align-center\"><strong>The project was born in collaboration with Sotheby&#8217;s for the exhibition &#8220;The Final Christo: original works for the Arc de Triomphe&#8221;<\/strong><\/p>\n\n\n\n<p>After almost 60 years of studies and sketches, in these days the dream of the artist Christo and his wife Jeanne-Claude has finally come true: to wrap up the Arc de Triomphe in Paris.<\/p>\n\n\n\n<p>A grandiose project, built after the couple&#8217;s death, with over 25,000 square meters of blue and silver fabric and 7,000 meters of red rope, which will cover the monument until 3 October.<\/p>\n\n\n\n<p>Furthermore, as part of the installation, Snap Inc, in collaboration with Sotheby&#8217;s, has designed a new augmented reality lens that allows you to &#8220;experience&#8221; the packaging of the Arc de Triomphe via smartphone from anywhere in the world.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/lens-storage.storage.googleapis.com\/previewvideo\/2a16d0de-2f43-47dc-b25f-9098919ea772\"><\/video><figcaption><em>The Snapchat lens<\/em><\/figcaption><\/figure>\n\n\n\n<p>In fact, by scanning a Snapcode the user can &#8220;travel in time&#8221;: by clicking on various years (1962, 1988, 2018, 2020 and today), Christo&#8217;s sketches and studies are &#8220;superimposed&#8221; on the Arc de Triomphe, complete with noises and background sounds.<\/p>\n\n\n\n<p>A real immersive experience in conjunction with the Selling Exhibition &#8220;The Final Christo&#8221;, which will take place at Sotheby&#8217;s in Paris.<\/p>\n\n\n\n<p>24 works by Christo will be sold, including collages and preparatory drawings, which testify to the history of the project.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">And you, are you ready to experience the Arc de Triomphe in AR?<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>The project was born in collaboration with Sotheby&#8217;s for the exhibition &#8220;The Final Christo: original works for the Arc de Triomphe&#8221;<\/p>\n","protected":false},"author":4,"featured_media":26311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[252],"tags":[],"class_list":{"0":"post-26314","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-world-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Snapchat and the AR lens for Christo&#039;s Arc de Triomphe | Art Rights Magazine<\/title>\n<meta name=\"description\" content=\"The project was born in collaboration with Sotheby&#039;s for the exhibition &quot;The Final Christo: original works for the Arc de Triomphe&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artrights.me\/en\/snapchat-and-the-ar-lens-for-christos-arc-de-triomphe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat e la lente AR per l\u2019Arco di Trionfo di Christo | Art Rights Magazine\" \/>\n<meta property=\"og:description\" content=\"Il progetto \u00e8 nato in collaborazione con Sotheby\u2019s per la mostra \u201cThe Final Christo: original works for the Arc de Triomphe\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artrights.me\/en\/snapchat-and-the-ar-lens-for-christos-arc-de-triomphe\/\" \/>\n<meta property=\"og:site_name\" content=\"Art Rights | Proteggi &amp; 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