{"id":4923,"date":"2018-10-03T12:52:36","date_gmt":"2018-10-03T12:52:36","guid":{"rendered":"https:\/\/migrate1.artrights.me\/social-network-nuovi-canali-nel-mercato-dell-arte\/"},"modified":"2021-04-21T14:29:32","modified_gmt":"2021-04-21T14:29:32","slug":"social-network-new-art-market-channel","status":"publish","type":"post","link":"https:\/\/artrights.me\/en\/social-network-new-art-market-channel\/","title":{"rendered":"Social networks: New art market channels"},"content":{"rendered":"

The social networks offer an exposure chance never seen before, increasing the already thriving online art market and offering new opportunities for artists and market players.<\/em><\/h2>\n
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[signinlocker id=4040] According to the report of\u00a0Hiscox Art Online Trade<\/b><\/u><\/strong><\/a>\u00a0with Art Tactic<\/b><\/strong>, social media are growing in importance and many galleries are exploring their use as a marketing tool and for\u00a0online sales<\/u><\/a>,\u00a0also considering a 32% of collectors<\/strong> who state how social networks have had an increasing impact<\/strong> on the decision to buy an artwork.<\/p>\n

These numbers show how social networks have become a new channel<\/strong> in the art market.<\/strong><\/p>\n

Some of the main operators have already understood their potential; an example is the\u00a0Gagosian gallery<\/b><\/u><\/strong><\/a>, that with the help of a\u00a0social media manager<\/strong> in its staff, has tested the\u00a0 online sales showcase at the art fairs,<\/strong> with excellent results.<\/p>\n

David Zwirner<\/b><\/u><\/strong><\/a>, famous German art dealer, has instead hired the influencer Elena Soboleva<\/strong> as director of online sales, also creating on his website a sales section called “Viewing Room”.<\/strong><\/p>\n

Among all, the famous art dealer from New York, Brett Gorvy is a texbook case,<\/strong> having\u00a0 managed to sell a $ 24 million Basquiat work via Instagram<\/strong>.<\/p>\n

Many galleries as well were first online<\/strong>\u00a0born,<\/strong>\u00a0like the\u00a0Unit London<\/b><\/u><\/strong><\/a>\u2014 a real model to understand what can be done with a social account even for physical galleries:
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